The players who were able to purchase from doris's blog

Due to FIFA 23 Coins the item's incredibly uncommon rarity, they're usually highly expensive on FIFA 23 Ultimate's market for virtual transfers, with certain items like Yaya Toure selling at 1.9 million FIFA coins which a reputable third-party site selling coins rates at less than PS400.

In the end, EA had a mistake and released this game to flood the market with an overwhelming amount of these items and saw prices drop rapidly with some customers losing the equivalent of 1.25 million coins in value, which is around PS200 when purchased from a third-party.

EA is yet to issue a statement on the error. However, the harm to the market is lasting. Most, if , not all players have lost value and even though the market has gained some momentum following the elimination of the pack as well as the following shortage for FUT Hero items, the loss of coins is unreversible.

The players who were able to purchase the pack may be in some luck, as the pack was advertised as untradeable (meaning the item could not be traded in the market for transfer) in the past where EA has sold a pack that had an incorrect description usually, they compensate those who purchased the pack. As a result, certain players could get more than two FUT Hero cards for as little as 25000 coins.

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