In the article from The Pittsburgh Gazette from doris's blog

If you go to their website it's clear they offer insurance. When you click for a quote, you're met with this Mut 24 coins sentence that I've reread 100 times and I still don't know what it means. 

"We bring together the finest of humans and high-tech to give you extraordinary results that you'd expect from a top-10 global broker. Tell us about your needs and get a quotation." I don't know the criteria for being "high tech" in terms of insurance. I'm unsure what the "extraordinary results" could be in this case. I thought that insurance was a fairly basic business.

The company claims that they offer home and auto insurance, which is cool. There are hundreds of insurance companies across the United States, from Geico and their delightful British gecko to The General and their mascot, Sleepy Shaq.

What can make the Steelers calling their stadium "Acrisure Stadium" bizarre is that according to any source that doesn't mention Acrisure directly, they're not a major company. They certainly aren't large enough to justify them getting naming rights to an Madden NFL 24 facility against other giants in the league.

So how did this upstart insurance/technology company decide to name the stadium? It could be a case of good, old fashioned nepotism. 

In the article from The Pittsburgh Gazette we start to observe how the relationship with Acrisure as well as the Steelers is deeper than just an entity that buys the naming rights."Two years ago, the company acquired the insurance practices of the artificial intelligence firm Tulco LLC which is headed by its the chairman is named Mr. Tull. Tulco was a major shareowner in Acrisure in connection with that cheap madden 24 coins transaction, according to a statement that was released at the time.