As a B2B marketer, you may already know that actionable org
charts of target companies are a simple yet high-powered tool. It gives you a
line of sight into the prospect accounts, enabling you to discover minor
details about them and strike the deal faster. That's why it can be rightly
said that it is your new superpower to identify and target prospective accounts
effectively and successfully.
However, to elaborate, an actionable org chart of prospect
accounts provides a graphical depiction of the company’s structure including
the divisions, departments, processes, etc. It helps to target prospects
successfully by providing details like who reports to whom, their
decision-making process, multiple sales channels, etc. Thus, from approaching
prospects to converting them into loyal clients, an actionable org chart can
benefit you in various ways.
But wondering how exactly an actionable org chart can be
your go-to tool while prospecting and make it successful?
Let's Check Out 4
Compelling Benefits of Utilizing Actionable Org Charts While Targeting-
Increased Click-Through Rates: The hierarchical order or a
chain of command in the actionable org chart shows "who the prospects
are". It shows you different levels within the company, key individuals, their
job roles & responsibilities, their different groups, etc. Ultimately, it
helps you to approach prospects with the best-suited offerings, resulting in
enhanced click-through rates.
Gets Hold of Decision-Makers Directly: The customized and
actionable insights of org charts bring order to data chaos. It organizes the
key individuals' and employees' data of the prospect accounts in its original
form, allowing you to connect directly to the decision-makers & close the
deal faster. There is no way you can figure out a company’s structure & key
individuals without actionable org charts.
Enhanced Conversion Rates: Since the data provided by
actionable org charts are developed by sales intelligence experts, it
transforms unreliable data into trustworthy ones. It provides updated,
verified, and customized information about the target account, helping you to
approach them effectively & successfully. Therefore, it results in boosted
conversion rates and ROI of the organization.
Builds Lasting Relationship: The actionable org chart helps
you to understand the needs & requirements, and ultimately, the buying
behavior of the prospects. As a result, it allows you to offer them tailored
& best-suited products & services. Besides faster deal closure, it also
enables you to maintain a lasting relationship with your prospective accounts.
Actionable Organizational Charts, when combined with sales
intelligence, enable you to spot patterns of the prospect accounts you would
not otherwise see. Its customized and updated insights help you not only
identify the relevant prospects but also approach them successfully. No wonder,
actionable org charts hold a kind of secret power that proves to be immensely
beneficial while targeting prospective accounts.
The Wall